Jewelry stores have been chosen "America's Coolest" by INSTORE, "The Magazine for the American Jewelry Store Owner," in it's 14th annual contest.
The America's Coolest Stores Contest highlights the best examples of independent jewelry retailers in North America. They are judged by a panel of retail experts on the basis of business practices, history, online presence, interior decor and curb appeal. This year there were over 118 entries.
"Every year we feel privileged to bring our readers the best of the best in our industry," said Ralf Kircher, INSTORE's executive editor. "Winning stores often have amazing product lineups and are impressive to look at. But a store wouldn't really fit our "cool" criteria if it weren't for such aspects as innovative marketing, creative retail environment and a unique work culture."
The top five winners in two divisions, split by number of full-time employees, are given trophies and featured in the August issue of INSTORE and at instoremag.com Honorable mention stores are featured as monthly "Cool Stores" in issues of INSTORE from September 2015 through June 2016.
This year, Fond du Lac jeweler, The Goldsmith, was given 2015 honorable mention. In business for over 41 years, The Goldsmith has been part of the local business community and has grown exponentially, over the years. Founded in 1974 by Ron Emanuel, the company provides specialized jewelry design, a large selection of bridal, in both classic and modern interpretation, unusual fashion lines, jewelry service and repair, whimsical gifts, all in a fun and engaging atmosphere.
Ron Emanuel, the goldsmith, commented on this honor. "We are thrilled to be selected for the honorable mention of America's Coolest Jeweler". Our team has worked hard to serve our guests, in all aspects of their jewelry needs. The Goldsmith is proud to be a downtown destination and to have generational customers that have supported us, honored us with their purchases and given us their loyalty. Fond du Lac and the surrounding areas has been good to us and we appreciate that. We try to give back in any way we can, to continue to make our town a great place to work and live. '